Google is purpoted to be the biggest Search Portal, though Yahoo, MSN and co would have a lot to say about that!

I will be using Google for this demostration.

There are 2 major types of search listings, Free and Sponsored listings.

We are all familiar with the "Normal Search Results" which are are URLS indexed by a particular engine using its own algorithms and displayed according to relevance to search keywords.

The bottom line with this listing type your site ranking is only as good as your SEO and the sites that you can get your site links on.

The other option, Pay Per Click, is more forgiving because you bid on particular keywords.

This is where it gets interesting, because the Advertiser pays whenever someone clicks on their links, it is only natural that the search portals would pay the Publisher who generates the traffic.

Hence, the Google Adsense Program, you signup and include generated html from the portal that aggregates adds on your site based on site content and keywords and then you get paid when someone clicks on your links.

The sole-x CMS can manage your contents as well as the code required to generate this Third Party Adverts. No need to fiddle with your site structure.

Update your code with the click of a button
Change from one Portal to another seamlessly or display adverts from multiple Providers.